All two million McDonald's workers across its c.39,000 company-owned and franchised locations worldwide, including in the UK, will be required to adhere to these standards.
Implementation will be supported by a suite of policies, tools, trainings and reporting mechanisms.
“There are no short cuts to ensuring that people feel safe, respected and included at a McDonald’s restaurant. This work starts by taking big, intentional moves,” said Chris Kempczinski, McDonald’s president and chief executive officer.
“Our new global brand standards reinforce our commitment to living our values such that at every interaction, everyone is welcome, comfortable and safe.”
The new brand standards prioritize actions in four areas: harassment, discrimination and retaliation prevention; workplace violence prevention; restaurant employee feedback; and health and safety.
According to the fast food giant, these standards were informed by a cross-functional global team, reviews of global market practices and perspectives from across the McDonald’s system.
“As employers, we have an important role to play in setting the bar high for a values-led, safe and inclusive working environment,” said Mark Salebra, chairman of the U.S. National Franchisee Leadership Alliance (NFLA) and franchise owner.
“Our franchise community is committed to adhering to the standards and model what it means to support our employees in doing what we do best—serving our customers and communities with integrity and respect.”
Beginning in January 2022, restaurants will be assessed and held accountable in accordance with the applicable McDonald’s market’s business evaluation processes. This timeline is designed to allow each market to implement the brand standards in the way that is most effective.