The deal will see the “unique identity and secret recipe” of Mother Clucker remain the same as it expands under the new ownership, but founders Ross Curnow and Brittney Bean are set to leave the business.
The pair founded Mother Clucker in a converted US Army ambulance in 2013 and now operate sites in Clerkenwell and Stanstead Airport alongside numerous street food pitches in London and a number of Deliveroo Editions sites.
The irreverently positioned brand specialises in tea brined, buttermilk soaked, twice battered fried chicken and was in the first wave of higher quality chicken players.
“We have been looking for a premium, market leading chicken brand since we formed the new company back in August 2020,” says Famously Proper CEO Simon Wilkinson.
“We admire the work that the Mother Clucker team have done over the years as an innovative and pioneering brand, just like Byron, and will sit perfectly within our company. We can’t wait to get to know the team and continue the journey of bringing Mother Clucker to more locations.”
“After eight years frying chicken in food markets, parking lots, pubs, bars, airports, shopping malls and a permanent shop or two, we’re really excited to hand over the reins of Mother Clucker to the team at FPL,” says Bean.
“The most important thing to us was that the community we created, both of regular fans and internal team, was valued and FPL is committed to doing just that. It’s a perfect partnership in our eyes and we’re excited for the next chapter,” adds Curnow.