According to the data, combined delivery and takeaway sales were 345% higher than in April 2019, when the sector was fully open for eating out.
Sales grew by 11% from March 2021, despite the reopening of restaurants, pubs and bars for outside service in England from mid-April. Month-on-month growth in takeaway sales was notably higher than in deliveries.
The figures from the Tracker suggest that deliveries, takeaways and at-home meal kits, which have all soared in popularity during the lockdowns of the last 14 months, are likely to remain a major part of consumers’ habits well beyond the full reopening of hospitality.
“Surging delivery and takeaway sales have been a major side-effect of Covid-19 lockdowns and a lifeline for many operators in the first few months of 2021,” says Karl Chessell, CGA’s business unit director - hospitality operators and food, EMEA.
“As restaurants, pubs and bars reopen, the way consumers balance ordering in and eating out will be a major dynamic in sales and marketing strategies and a significant factor in profit margins.”