Neat Burger heads to Finsbury Park ahead of wider London rollout

By James McAllister

- Last updated on GMT

Lewis Hamilton-backed vegan fast food brand Neat Burger heads to Finsbury Park ahead of wider London restaurant rollout

Related tags: Neat Burger, Plant-based, Vegan, Fast food, Fast casual restaurant, QSR, Lewis Hamilton, Casual dining, Multi-site

Neat Burger, the plant-based brand that counts Formula One World Champion Lewis Hamilton among its chief backers, is to open its fourth London restaurant in Finsbury Park next week.

It comes ahead of a wider rollout across the capital for the vegan fast food group, with another six openings already confirmed and expected to launch before the end of the year.

Locations include Victoria, Westfield Stratford, Canary Wharf,  Bishopsgate, Kings Road, and Ealing.

It will take Neat Burger's restaurant estate to 10 sites in total. 

Co-founder and managing director Zack Bishti told BigHospitality ​earlier this year​ that he expects Neat Burger to have 20 restaurant sites across the UK by the end of 2022, primarily in the capital, but with regional locations in other ‘major cities’ including Brighton and Manchester.

Having recently signed a partnership with dark kitchen operator Reef Technology, Neat Burger is also looking to grow its dark kitchen presence across the UK and that could have as many as 60 locations by next year.

Furthermore, it s targeting international expansion, with franchise deals already signed in a number of countries across the globe including Italy, the Gulf, and America.

Hamilton collaborated with hospitality organisation The Cream Group, where Bishti is creative director, to create Neat Burger, which also counts UNICEF Ambassador Tommaso Chiabra, who was an early backer of US-based food tech company Beyond Meat, as an investor.

The menu features several central plant-based burger options including the eponymous Neat Burger, the Cheese Burger, the Chick’n Burger, and the Filet-No-Fish. A vegan hotdog is also available, alongside a selection of sides including sweet potato fries and tater tots.

Related topics: Openings, Casual Dining

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