McDonald's set to roll out vegan McPlant burger in UK
The 'fully vegan' McPlant burger has been developed in partnership with plant-based food producer Beyond Meat, and will launch in 10 select McDonald’s locations in Coventry, England on September 29.
It will then expand to more than 250 locations on October 13, and is expected to subsequently roll out across the UK next year.
The McPlant features a Beyond Meat patty with ketchup, mustard, vegan special sauce, onions, pickles, lettuce, tomato, and vegan cheese on a vegan sesame-seed bun.
McDonald’s has confirmed that the burger, which has been in development for three years and is certified vegan by the country’s Vegetarian Society, will be cooked on a separate grill and use dedicated utensils for its plant-based offerings.
The McPlant will cost £3.49 individually or £4.89 as part of a meal with chips and a drink, in line with other McDonald's products. However, prices will vary between restaurants.
Francesca DeBiase, of McDonald's, said the McPlant 'is all about giving customers more choices'.
"We're excited to work with Beyond Meat to drive innovation and this is an important step on our journey to bring high-quality, plant-based menu items to our customers," she said.
It is understood that the partnership with Beyond Meat, which was announced last year, will eventually lead to other meat-free options being added to the McDonald's menu.
Ethan Brown, of Beyond Meat, said: "We will combine the power of Beyond Meat's relentless approach to innovation with the strength of McDonald's global brand to introduce new plant-based menu items."
