Creams to hit 100 sites as it announces trio of new openings

By James McAllister

- Last updated on GMT

Creams dessert parlour brand to hit 100 sites as it announces trio of new openings

Related tags: Cream, Desserts, Café, QSR, Casual dining, Multi-site, Ice cream

Dessert parlour brand Creams has confirmed a trio of new openings in the capital, which will push its UK estate to 100 sites in total by the middle of November.

The new sites are located in Marble Arch, Royal Wharf and King’s Cross respectively, with the latter having already opened; bringing Creams' portfolio to 98.

Creams Café Marble Arch will launch on Edgware Road on 15 October, and hold 82 covers spread over two floors. The Royal Wharf café will then open on 15 November and have 56 covers.

Both sites will have outdoor terraces and offer all of Creams’ signature ice cream serves and desserts, as well as a selection of savoury snacks. 

Recent additions to the Creams menu include a cookie-dough stuffed waffle; popcorn chicken waffle bites; and a selection of vegan and gluten-free choices. 

“To have reached 100 stores is a momentous achievement, particularly given how challenging the last 18 months have been," says Adam Mani, CEO of Creams.

"It’s a true testament to the hard work of the entire Creams Café family that we have been able to continue to expand, bringing our delicious desserts to more and more people across the UK.”

Earlier this year Creams announced it was seeking franchise partners to help grow its portfolio​ across northern England and Scotland.

It comes after the group was acquired by Pistachio Holdings​ in December.

Related topics: Openings, Casual Dining

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