Food delivery maintains market share throughout summer
The latest quarterly update of the Lumina Intelligence UK Foodservice Delivery Market Report 2021 shows that from June to September (14/06/2021 - 05/09/2021), food delivery’s share of total eating out occasions remained steady each week at between 16% and 19%.
Traditional fast food, delivery specialist and branded restaurant channels continue to dominate with a combined share of more than 70%.
Meanwhile, the pub restaurant entered the top eight delivery channels by share, as the delivery roll out at Mitchells & Butlers and Greene King saw delivery from pub restaurants achieve a 7% share.
Over the 12 weeks, 18-34 year-olds accounted for 53% of total foodservice delivery occasions, while the share of delivery consumers aged 45+ declined by five percentage points.
‘Didn’t want to cook’ was the top reason for ordering delivery (27%), with Lumina noting that this aligns with the school holidays and summer vacations and displays the importance of strong marketing from delivery operators.
“During peak Coronavirus lockdown periods, foodservice delivery’s share of total eating out occasions peaked at 32%," says Blonnie Whist, insight director at Lumina Intelligence, commenting on the results.
"However, despite restrictions easing and the warmer summer weather, its share of total occasions remains stable around 16-19% each week.
"We expect this to continue to grow as the nights draw in and the winter season approaches.”
Consumers choosing a venue based on past experience increased by 2% against the previous 12 week period.
Value for money considerations are also becoming more important, increasing to 36% (up two percentage points on the previous period).
“Delivery will continue to offer growth potential for operators, which is apparent in an increase in share for pub restaurants," adds Whist.
"Drinks present a great opportunity to operators, with nearly half of all delivery occasions including drinks. Average spend per person on delivered drinks is increasing, so operators can capitalise on this to increase order value.”
You can find out more about our UK Foodservice Delivery Market Report 2021 here.
