Pret a Manger 'moves into new terrirory' with Express format

By BigHospitality

- Last updated on GMT

Pret a Manger 'moves into new terrirory' with Express format

Related tags: Pret a manger, Coffee, Multi-site

Pret A Manger is trailing a new a smart, self-service coffee-to-go format as it looks to move into the self-service hot drinks market.

The coffee chain group has partnered with Dutch beverage company JDE Peets to trial Pret Express, whereby its branded coffee machines will be introduced to placed where Pret can’t reach with its own baristas, such as convenience stores, forecourts, universities, healthcare facilities and workplaces.

The move forms part of Pret’s new strategy to put itself where the people are and follows the recent introduction of its new aluminium coffee pods range – also in partnership with JDE Peets.

The smart, self-service machines will offer Pret’s organic coffee and tea, with up to 21 different drink recipes available.

News of Pret's intention to move into self service first broke in July when it was revealed that it had trademarked the name Pret Express ​under the class of 'vending machines' and 'coffee vending and dispensing machines'. The company has also trademarked the term Pret Perks, suggesting it might be looking to create a loyalty or incentive scheme following the success of its £20-a-month coffee subscription.

“We are excited to be working with JDE Peet’s to launch Pret Express, our first ever self-serve coffee machines," says Guy Meakin, UK trading director, Pret A Manger.

“This is new territory for Pret, which will allow more people across the country to enjoy Pret’s organic coffee and tea on the go, in places where there isn’t the right space to set up a new Pret shop.”

Pret recently announced plans to open 200 more shops across the UK over the next two years, as part its goal to double the size of its business over the next five years.

Related topics: Casual Dining

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