The new funding will support Supper to build on its growth ambitions, having increased revenue by more than 700% and doubled its customer base during the pandemic.
“This investment further supports Supper London’s opportunity to continue to enhance and broaden its luxury lifestyle concierge service to more partners and customers and thereby reinforce its position at the premium end of the market,” says Peter Georgiou, Supper founder and CEO.
Supper operates a fleet of custom-made, stabilised delivery vehicles aimed at delivering the food in good condition. The company also employs its drivers directly rather than using ‘gig economy’ workers, allowing staff to be trained to ensure a more consistent level of service.
The platform counts Mr Chow, Aquavit and Nobu among its clients, as well as premium stores like Harrods, Fortnum & Mason and Hedonism Wines.
“We’re thrilled to back a player in the home delivery market that employs its riders directly and pays them properly," says Shaz Hussain, investment director at Growthdeck.
"The market has responded well to this offering and this funding round will help them continue on their current trajectory.
“With some banks not having the risk appetite to lend to growing companies, debt financing from alternative sources like ourselves can be a fantastic option for these businesses. We expect the demand for these deals to increase in the coming years as a viable alternative to bank lending.”