DJ Khaled partners with Reef for 'biggest virtual restaurant rollout in history'

By James McAllister

- Last updated on GMT

DJ Khaled partners with Reef to launch chicken shop brand Another Wing

Related tags: virtual brand, DJ Khaled, Fried chicken, dark kitchen, Reef

Record producer DJ Khaled has partnered with dark kitchen operator Reef Technology to launch a virtual chicken shop concept called Another Wing across five countries, including the UK.

From today (11 November), Another Wing will be available in 150 Reef kitchens globally, spanning three continents including the UAE, Europe and North America. 

The launch has been billed as 'the biggest virtual restaurant rollout in history'.

“Everything I do is big,” says Khaled.

“My team and I are focused on launching new partnerships and new ideas, spreading love to my fans all over the globe.

"Partnering with Reef to do the biggest restaurant launch in history brings the best of something I love, wings, to everyone, everywhere.”

In the UK, Another Wing will only be available in London, operating out of Reef sites in Camden and Hornsey, with consumers able to order from delivery platforms including Deliveroo and UberEats.

Another Wing’s menu features bone-in and boneless chicken wings available in seven 'signature' flavours including Un Un Un Believable Buffalo; Don't Quit Nashville Hot; You Loyal! Lemon Pepper; Honey! Honey! Hot Honey Sriracha; and They Don’t Want You To Win TRUFFALO, which is made with a combination of black truffles, parmesan and buffalo sauce.

To complement the wings, sides include spicy togerashi fries; jalapeno cheese fries; truffle and parmesan fries; onion rings; and freshly-baked chocolate chip cookies for dessert.

“Another Wing is the result of DJ Khaled’s legendary creativity colliding with Reef's best in class kitchens platform, the fastest-growing restaurant business in the world,” says Alan Philips, Reef's chief creative officer.

“We are delighted to bring Another Wing to London and believe it will truly change the wing game and showcase how brands can use our platform to scale with unprecedented speed and minimal capital investment.”

Related topics: Openings, Street Food

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