The move is part of the company's plan to double the size of its business within the next five years, and follows an agreement in October with A&W Food Services of Canada to introduce the Pret brand and products to A&W restaurants in Canada.
One PM Franchising is a subsidiary of One Franchising Holding, a regional Food and Beverage Operator with a presence across eight countries.
“Demand for our freshly prepared food and organic coffee is growing, so to meet that demand we committed to an ambitious growth plan," says Pano Christou, Pret A Manger CEO.
"Our new partnership with One PM Franchising will help expand the beloved Pret brand in the Middle East, where we already have three shops. We’re really pleased that Hamad and the One PM team will be joining us on this journey, helping to spread Pret joy to more customers.”
“We’re pleased to be partnering with Pret A Manger to bring the freshly made food and organic coffee chain to Kuwait, and potentially other regional countries, and help expand its brand to our existing customers and markets in the Middle East," says Hamad Al-Sayer, One PM Franchising chairman.
Earlier this year Pret also expanded with roadside franchisee partnerships with independent forecourt operator, MFG, and motorway services operator, Moto.
The group has also recently launched a range of retail items including bake-at-home frozen croissants, granolas, ketchups and coffee.