The new menu, created in partnership with ClimatePartner, allows customers to see the carbon footprint of the most impactful hot drinks so they can make an informed choice, with all emissions offset into certified projects as part of a wider carbon reduction program.
Benugo’s range of hot drinks is described as being carbon neutral from cradle to grave, meaning that the whole product carbon footprint from the raw ingredients and their transport, the grinding itself, the milk added, and even the takeaway cup, has been measured and offset through verified carbon avoidance, reduction and removal projects.
The company has introduced an illustrated coffee menu that allows customers see the carbon footprint associated with their choice of hot drink, including flat white, latte, cappuccino, macchiato and hot chocolate, allowing them to swap for a less impactful cup should they wish to.
The carbon neutral coffee menu will highlight the carbon footprint in kg CO2 equivalent greenhouse gases across all Benugo cafes, restaurants and grab & go sites. Customers will be encouraged to scan a QR code for further information on the footprint measurement, the reduction measures being taken, and the offset projects being supported.
“We’ve been working on this project for some time, and ClimatePartner have been incredibly helpful in allowing us to calculate the cradle to grave carbon cost of individual drinks across our coffee range,” says Shane Kavanagh, Benugo commercial director.
“We hope that being totally transparent with our customers on this carbon cost will help them make an informed choice to reduce the carbon emissions associated with each cup of Benugo coffee.
“We have an ongoing carbon reduction program which we will keep challenging and developing. We have chosen to offset all of the carbon emissions associated with our coffee menu into high quality certified projects which also support local communities in coffee growing areas.
“It’s not the complete answer but is a critical and important step in our wider sustainability journey, and we will continue to challenge and progress what we do.”