SushiDog to supercharge expansion with several openings planned

SushiDog, which currently operates sites in Covent Garden and Westfield White City, will open two new locations in the coming months - beginning with a site on Brewer Street in Soho that's set to launch in late April, and followed by a location in Bishopsgate that's scheduled for June.

Both sites will replicate the existing grab-and-go format and offer a menu of customisable poke bowls, salads and made-to-order sushi rolls that are wrapped up in a similar size to a burrito.

Pulled yakitori chicken will join the range of protein options for the Soho opening, with a peanut sauce added to the selection of dressings available.

For dessert, SushiDog is partnering with Ai No Mochi with mochi flavours available including Nutella and Lotus; vanilla cheesecake; and a plant-based chocolate ganache.

SushiDog was founded in August 2017 by Greg Ilsen and Nick Goldstein and started trading from a kiosk at Westfield White City in May 2018.

It opened its first bricks and mortar site in Covent Garden in 2020​​.

“We couldn’t be more thrilled to be opening two new SushiDog branches this spring,” says Ilsen.

“It was a massive achievement for us to secure sites on Brewer Street and in Bishopsgate, two really buzzing London locations. We know from experience that when people try SushiDog for the first time, they instantly love it so the chance to get our rolls into more hands is a really exciting prospect.”

As well as the confirmed new central London sites, SushiDog is planning further expansion in the coming months.

The group is expected to confirm two further London locations in late 2022 and a further three in 2023, with a view to securing locations outside of London and, eventually, outside the UK further down the line.