Jay Morjaria to launch new Korean concept Tiger and Rabbit at Shelter Hall
Called Tiger and Rabbit, the new brand will specialise in Korean barbecue served with rice, lettuce wraps, kimchi and samjang aioli. A range of small plates will also be available, alongside larger fried rice dishes.
In an Instagram post announcing the launch, Shelter Hall said: "Jay has transformed inspiration from the ancient Korean fable of a rabbit that creates it's own entertainment by plotting tricks against a tiger and turned it into a mischievous menu that dances tradition and modernity with bold spices, unexpected layers and a true taste for flavour."
Barbecue options will include spicy pork belly; bulgogi steak; and grilled Portobello mushroom. While the small plates menu will feature a dish of crispy tofu with sesame sauce; glass noodle salad; Korean fried chicken; and kimchi pancakes.
The launch of Tiger and Rabbit comes after Morjaria's other Korean-inspired concept, JAE, ended its long-term residency at Untitled bar in London's Dalston in February. JAE, which Morjaria originally pitched on the BBC’s Million Pound Menu back in 2018 under the name Dynasty, was billed as Morjaria's take on anju - a Korean term for food consumed with alcohol.
Morjaria also runs pastrami-focused sandwich shop Mamma Pastrama, which he launched in Soho last year.
