Where The Pancakes Are launches £550,000 crowdfund

13-May-2022 - Last updated on 13-May-2022 at 15:22 GMT

London Bridge and Fitzrovia-based group Where The Pancakes Are has launched a £550,000 crowdfund campaign on Crowdcube to support its expansion plans across the UK.

At the time of writing the campaign has raised £7,977 from 27 investors, although the group has already raised £300,000 of its total from other sources.

Where The Pancakes Are is offering shares in the business as well as a number of perks which increase in generosity with the more money pledged.

The cash will be used to help the brand launch 16 restaurants in the UK by 2026. Where The Pancakes Are is planning to launch a third location, at Battersea Power Station, later this year

The crowdfund campaign will launched yesterday (12 May) and will close on the 8 June.

Patricia Trijbits launched her first Where The Pancakes Are site in Flat Iron Square in 2016 and opened a second in Charlotte Street during the pandemic.

The brand specialises in buttermilk pancakes, with options including Classic American (Swaledale Butcher’s streaky bacon, blueberries and maple syrup).

“Our pancakes are so well loved by our customers, we are excited to continue our expansion across the UK to bring our pancakes to as many people as possible - I like to think of it as spreading the pancake love,” says Trijbits.

“With pancakes such a versatile and often healthy meal option, there is no reason why we shouldn’t all be enjoying them all more regularly.”