Weekend trading disappoints despite Jubilee bank holiday boost

By James McAllister

- Last updated on GMT

Weekend trading disappoints despite Jubilee bank holiday boost CGA by NielsenIQ’s latest trading data shows

Related tags: Bank holiday, Cga, Bank holiday weekend

Last week’s two Jubilee bank holidays lifted sales for Britain’s pubs, bars and restaurants, CGA by NielsenIQ’s latest trading data shows, but street parties dented trading over the weekend.

The exclusive research reveals that average on premise sales from last Wednesday to Sunday (1 to 5 June) were 5% higher than the average for the equivalent period over the previous 12 weeks. However, after uplifts of 47% on Wednesday, 54% on Thursday and 7% on Friday, sales dropped by 20% and 22% on Saturday and Sunday respectively.

“It was very much a Jubilee holiday of two halves for operators and suppliers, with an early upswing followed by a tough weekend,” says Jonathan Jones, CGA’s managing director, UK and Ireland. 

“It suggests excitement about the extra Bank Holidays but a desire to mark the occasion at home and within local communities.”

CGA’s data shows food sales increased by 8% over the five-day period, while drinks sales achieved a 3% uplift. 

Other trading insights from the long Jubilee weekend include a12% increase in spirits sales, with vodka a key driver and a 10% hike in cocktail sales; an 11% rise in soft drinks sales, reflecting the increase in family visits to venues; and a 4% drop in beer sales, contrasted with a 12% rise in the cider category.

The research also indicates that total five-days sales increased by 8% in rural areas—a better performance than high streets (up 5%) and suburban areas (up 4%). Despite Jubilee celebrations being centred on London, the sales uplift in the capital was below the UK average at 1%.

“It’s not the major boost to trading that some had hoped for, but it does show that pubs, bars and restaurants remain a key part of celebratory occasions,” adds Jones. 

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