Each year in September and October, Action Against Hunger’s Love Food Give Food campaign sees restaurants from all over the UK coming together to tackle life-threatening hunger.
Some of the biggest names in the restaurant world already support the campaign. Major groups include Hawksmoor, D&D London, Harts Group and Caravan, while independents include Chiltern Firehouse in Marylebone, The Begging Bowl in Peckham and Jun Tanaka’s Michelin-starred The Ninth restaurant in Fitzrovia.
But Action Against Hunger is upping the ante this year by getting even more restaurants involved in the campaign, which celebrated its 10th anniversary last year and has already generated a total of £3m since its inception.
“Action Against Hunger’s Love Food Give Food campaign is one of our highlights of our year. Part of the reason we’re in business is to be able to make a difference in ways like this, and I hope it’s also part of the reason why staff and customers have grown to love Hawksmoor,” says Hawksmoor co-founder Will Beckett.
Where the money goes
So where exactly does the money go? Life-threatening hunger is predictable, preventable and treatable, so a world without it is possible. Action Against Hunger treats more malnourished children than any other charity stopping life threatening hunger in its tracks. How? By training parents and health care workers to spot the signs, and by getting life-saving care to people who need it.
It can take just £42 and six weeks to save the life of a child suffering from severe acute malnutrition. That was the case for Halima, who was brought to Action Against Hunger’s treatment centre in Somalia by her mother Fatuma. Halima was malnourished, her feet were swollen and her skin was peeling. With expert care, she was nursed back to health. Halima recovered well and was stronger and healthier than ever before.
Right now, the lives of 11 million children under five are at risk due to life-threatening hunger. Join Action Against Hunger’s Love Food Give Food campaign to take a stand against hunger. Help us get life-saving food to those that need it.
How it works
The campaign could not be simpler. Restaurants just need to sign up, get their staff involved using Action Against Hunger’s training resources and promote the Love Food Give Food campaign using the charity’s marketing toolkit and table cards.
All that’s left to do then is to add an optional £1 to bills before watching all those £1s add up over September and October. Why £1? Just £1 is enough to buy a day’s worth of life-saving therapeutic food for a child suffering from malnutrition.
“At YO! Sushi, we believe in the power of good food, so we joined Action Against Hunger’s campaign to help more communities get the food they need. Our team and guests loved taking part and got fully behind it, raising a staggering £211,702 in 2021,” says Victoria Mathers, head of marketing at YO! Sushi.
The campaign is simple to take part in and is of no cost to businesses. It also allows restaurants to communicate their values to customers. Just register your interest with Action Against Hunger here.
About Action Against Hunger
Action Against Hunger is the world’s leading charity stopping life-threatening hunger in its tracks. By training families and healthcare workers to spot the signs, we get life-saving care to people who need it. Action Against Hunger’s research drives forward understanding of how to predict, prevent and treat life-threatening hunger. With unbeatable knowledge and unstoppable determination, the charity supported more than 26 million people across 51 countries in 2021.For more information, please visit Action Against Hunger, follow Action Against Hunger on Twitter, Facebook, LinkedIn and Instagram.