Vita Mojo raises £25m to fund expansion
The company, which specialises in front-of-house restaurant software for digital ordering as well as for more-efficient kitchen and delivery operations will also use the cash injection to refine its product, it says.
Vita Mojo serves around 130 operators across the UK and Europe, working with brands that include Nando's, Gail’s Bakery, Le Pain Quotidien, Leon, JKS Group and Neat Burger.
The funding round was led by global technology investment firm Battery Ventures.
"The headwinds and opportunities facing restaurants today are enormous. Operators are adapting to changing customer preferences around dining and ordering as well as monumental market disruptions – first the pandemic, then supply-chain disruptions and a labour shortage,” says Vita Mojo CEO Nick Popovici.
“This has dramatically changed how restaurants operate and shrunk profit margins for those not able to adapt."
Recent research from Vita Mojo found that over four-fifths (84%) of Generation Z and millennials (82%) would rather visit a restaurant with self-serve kiosks than a restaurant without.
"With the funding round complete, now is the time for action," says Vita Mojo co-founder and COO Stefan Catoiu.
"This investment will accelerate our product roadmap, as well as help upgrade our data and insights features and grow our client success, product and engineering teams. We're on track to double our headcount over the next year, with the majority of our recruitment focused on taking our client support to the next level."
