Dirty Bones teams with Hero Brands to accelerate growth
The partnership will enable the New York-inspired food and cocktail brand to increase its footprint through owner-operated sites, franchisees, and via delivery, with multiple locations expected within the coming years.
Talks are already under way with key franchise partners regarding new locations, with some to open by the end of the year, it says.
Hero Brands’ portfolio includes German Doner Kebab, which has 700 franchisees globally, Island Poké, and food-to-go salad brand Choppaluna, which is set to embark on global expansion this year. Dirty Bones will mark Hero Brands’ first move into the casual-dining space.
The partnership will use Hero Brands’ franchising knowledge to grow the Dirty Bones business and see Hero Brands join the board alongside Dirty Bones co-founders Cokey Sulkin and Dipak Panchal and early investor Hard Yards Global.
“We are really excited to have formed a partnership between Dirty Bones and Hero Brands,” says Sulkin.
“Hero Brands experience in the franchising space is second to none and we are excited to share a mutual passion for food, music and fashion.
“This partnership allows us to put a joint focus on creating authentic, good fun dining experiences and we look forward to building a truly global brand, something that we have worked hard to curate over the last few years.”
Dirty Bones opened a new flagship site in 2021, adding to its restaurants in London and Oxford. It also recently launched hip-hop focused bar concept Roxanne in Shoreditch.
