The Hush Collection performs ‘well ahead of expectations’
Group turnover was clocked at £11.48m, up 36.3% on 2020 with the Jamie Barber and Ed Standring-led company held back only by the emergence of the Omicron variant in December, which led to the loss of a many Christmas bookings.
The pair say the group performed well ‘ahead of expectations’, delivering an EBITDA of £1.076m following a loss of £389k the year before.
The Hush Collection says its Cabana franchise in Saudi Arabia continues to trade well with a further site expected to open in late 2022. Further international development is planned as the group seeks new franchise territories.
The group has also completed the refurbishment of the entire London Cabana estate to support ‘the brand’s focus as a modern, vibrant group of independent Latin American restaurants’.
It says its original brand Hush continues to trade ‘exceptionally well’ and is on track to have one of ‘its best years’ a ‘remarkable achievement for a 20-year-old restaurant’.
Its more Little Planted Kitchen brand, meanwhile, is now operating out of 12 locations, including a first Deliveroo Editions kitchen.
“We are proud of our 2021 results, with our restaurants performing well ahead of expectations. As well as an exceptional year for Hush, we are now in position to consider new UK and international franchise opportunities for Cabana whilst our focus on new product development and recipe collaborations has resulted in solid trading for Haché,” says executive chairman Barber.
“Whilst we remain cautious in the short term as we navigate through a myriad pressures including a cost of living crisis, squeeze on consumer spending, labour shortage and material increases in utility bills, we are confident that with our continued commitment to brand development and drive to create exceptional experiences, our guests will continue to visit us for a fabulous night out”.
