FIFA World Cup 2010

Attract consumers during the World Cup through promotions and offers

FIFA World Cup: What you’re doing

By Becky Paskin

Any pub, restaurant or hotel screening the World Cup games is sure to see a boost in trade over the summer, but how can you ensure you have the edge over the competition?

Outdoor areas must be included in your licence  if screening World Cup games

The FIFA World Cup 2010: Licensing

By Chris Druce

Graeme Cushion at licensing solicitors Poppleston Allen gives his advice on enjoying a profitable and successful World Cup that remains within the law.

Showing the World Cup can bring in extra custom

FIFA Word Cup 2010: Technology

By Chris Druce

The FIFA World Cup 2010 will command a global TV audience of millions, and although many will watch it at home, restaurants and pubs can create a carnival atmosphere with the right equipment in place to show the games.

Appeal to football fans and haters alike by using your space appropriately

FIFA World Cup 2010: Boost venue appeal by utilising space

By Becky Paskin

It may be all too tempting to turn your business into a World Cup party zone, but the true winners from the competition will be those who can successfully separate their original business concept from the football.

The 2010 World Cup will present a sales opportunity for the savvy operator

FIFA World Cup 2010: The World Cup opportunity

By Chris Druce

The FIFA World Cup 2010 kicks off on 11 June in South Africa with 32 teams battling for football’s greatest accolade. BigHospitality takes a look at the opportunties it presents.

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