Food and drink matching trends

Soft option: non-alcoholic drinks can be paired with food

Food and drink matching trends: Soft drinks

By Luke Nicholls

Alcohol sales are of course an essential revenue generator for most hospitality businesses. But soft drinks, smoothies, freshly squeezed juices and non-alcoholic cocktails could in fact generate even higher margins for more diligent businesses, especially...

Effectively matching spirits with food is a sure-fire way to increase average spend per head

Food and drink matching trends: Spirits/Cocktails

By Luke Nicholls

As we have seen in previous parts of this feature, food and drink can be a marriage made in heaven for restaurants and pubs. But cocktails, apéritifs and spirits are not products that tend to be associated with food and they are rarely even advertised...

Suggesting the right wine to match with your dishes could help you sell more of both

Food and drink matching trends: Wine

By Emma Eversham

Of all the drinks categories, wine is the most traditional match to food. Wine lists are given out readily with food menus in the vast majority of restaurants and most diners will expect to see one at least integrated into the food menu if not given to...

It's been a long time coming but beer and food is finally back on the menu

Food and drink matching trends: Beer

By Luke Nicholls

When it comes to maximising drinks sales, beer has always stood in the shadow of higher GP wine and there has been little faith that diners would ever choose grape over grain. But, with a rise in the popularity of craft beers and a continuing surge in...

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