Have yourself a profitable Christmas

Carluccio's is holding discount Christmas shopping nights

What you’re doing: Christmas special

By Lorraine Heller

Christmas in hospitality this year will be all about adding value to your services so you attract – and keep – new customers, while at the same time keeping your costs down. If you’re stuck for ideas as to how to go about doing this, take a look at what...

A surprise gift in a sealed  envelope could encourage  people to come back

Profitable Christmas: Data capture for January

By Lorraine Heller

Christmas is a time for good cheer, plenty of treats, and general jolliness. But if you’re in the hospitality industry, Christmas is all about welcoming those extra people who come through your doors, and making sure you find ways to bring them back.

A glass of champagne on arrival goes a long way

Profitable Christmas: Adding value to hospitality

By Lorraine Heller

Tightened consumer belts over the Christmas period need not be as damaging to the hospitality industry as you might fear. Despite the expected slowdown, here are some simple measures that can keep people coming through your doors.

Save money: Make sure your Christmas lights use low-energy LEDs

Profitable Christmas: Cut seasonal costs

By Becky Paskin

With consumer spend expected to drop this Christmas, the last thing you’d want is for your business expenses to eat away at your potential profits, but there are several small, low cost initiatives you can implement now to tackle your growing outflow.

Consumers will still be wary of spending, even over Christmas

Profitable Christmas: Attract spend-wary customers

By Becky Paskin

Although the hospitality sector is recovering well after the recession, and despite consumers’ traditional increase in spend during December, the Government’s £80bn spending cuts may mean that restaurants, pubs and hotels will need to work just as hard...

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