How to maximise drink sales

Service, value and 'easy wins' are the secret to boosting alcohol sales

How to maximise your drink sales: alcohol

By Becky Paskin

More and more alcohol is being consumed at home, so whether you run a hotel, restaurant or bar you need to make sure you maximise your wine, beer and spirit sales to boost profit.

Quality and showmanship are the key to delivering profit from hot beverages

How to maximise your drinks sales: hot beverages

By Becky Paskin & Stefan Chomka

As consumers look to a more continental lifestyle, one that involves a mid-afternoon coffee or tea, restaurants, pubs and hotels should take note to improve their hot beverage offering, which will ultimately boost revenue.

Soft drinks should be appealing to both adults and children

How to maximise your drinks sales: soft drinks

By Chris Druce

Alcohol sales in the on-trade are on the slide, but the soft drinks category continues to go from strength-to-strength. So whether you’re running a bar, restaurant or hotel you need to make sure your soft drink offer has plenty of fizz.

Drinks sales are a vital part of your revenue

How to maximise your drink sales: the perfect serve

By Becky Paskin

Money made from drinks in food-led operations should account for 30-50 per cent of your total revenue, but even though consumers are now seeking cheaper options, there are a few tricks you can use to help your drinks offering fight back.

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