Online marketing

More than 16 million people in the UK own a smartphone

Guide to online marketing: iPhone applications

By Becky Paskin

Technology moves faster than Alastair Darling at a pub convention, but one rising trend that looks likely to stick around is the iPhone application, which if implemented properly, can help increase restaurant or hotel bookings

Twitter and other social networks can be a useful tool for brand building

Guide to online marketing: Social media

By Emma Eversham

In the third part of our four-day feature we look at how restaurants, hotels and pubs can use social media networks like Twitter and Facebook to target customers.

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