Digital

Digital

From OTAs to changing technologies, the rise of mobile and the growing importance of social media, the hospitality sector is facing huge digital disruption. We have rounded up the latest digital news, trends and insight to help your business stay ahead of the curve.

How to gain customer insights from Wi-Fi

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How to gain customer insights from Wi-Fi

By Gavin Wheeldon

Gavin Wheeldon, CEO of Purple, discusses the golden opportunity for owners and marketers in the hospitality industry to use insights gained when customers log into their Wi-Fi through a form or social media.

Use customer data captured at busy times to help drive trade at quieter ones

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How to capture customer data to benefit the business

By Olivia Fitzgerald

With the festive season behind us, Olivia Fitzgerald of LiveRES, talks hospitality operators through the ways they can use customer data captured at Christmas to benefit business in the year ahead. 

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