Digital

Digital

From OTAs to changing technologies, the rise of mobile and the growing importance of social media, the hospitality sector is facing huge digital disruption. We have rounded up the latest digital news, trends and insight to help your business stay ahead of the curve.

Expedia to expand loyalty scheme to UK website

Expedia to expand loyalty scheme to UK website

By Emma Eversham

Travel website Expedia is launching its loyalty programme Expedia + in the UK next month to encourage users to book through the site and gain points in exchange for exclusive offers, discounts and upgrades.

hub by Premier Inn to double number of hotels

Premier Inn plans hub expansion

By Sophie Witts

Premier Inn is planning to double its number of high-tech hub hotels following strong half-year sales at the chain.

The battle of the bookings: How hotels can work with, not against OTAs

The battle of the bookings: How hotels can work with, not against OTAs

By Hannah Thompson & Emma Eversham

As the industry gears up for two major hotel events in the next few weeks, experts have agreed that online travel agents (OTAs) may not be the ‘necessary evil’ they are made out to be, and may actually offer many features designed to help, rather than...

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