From OTAs to changing technologies, the rise of mobile and the growing importance of social media, the hospitality sector is facing huge digital disruption. We have rounded up the latest digital news, trends and insight to help your business stay ahead of the curve.
Branded hotel groups are each losing an average of 31,653 website visitors per month to online travel agents (OTAs) as they continue to make trademark bids for their company names on search engines according to a new report.
Thistle Hotels is trialling a service allowing all guests to take a virtual tour of their room at the time of booking after finding out that almost half of Brits have requested to change their room upon arrival.
Hotels could be missing out on direct bookings as a significant portion of trademark brand advertising on search engines is taken by online travel agencies (OTAs), according to research by BrandVerity.