Digital

Digital

From OTAs to changing technologies, the rise of mobile and the growing importance of social media, the hospitality sector is facing huge digital disruption. We have rounded up the latest digital news, trends and insight to help your business stay ahead of the curve.

Expedia recently amended their terms in line with Booking.com's commitments

UK Government pressured to ban rate parity agreements

By Sophie Witts

The Competition and Markets Authority is facing pressure to ban rate parity agreements set by online booking sites following the French Government’s decision to outlaw the terms last week (10 July).

The BrandVerity report found that branded hotel groups are missing out on more than 30,000 visits each month because of trademark bids by OTAs

Hotel brands lose 31,653 website visitors per month to OTAs

By Emma Eversham

Branded hotel groups are each losing an average of 31,653 website visitors per month to online travel agents (OTAs) as they continue to make trademark bids for their company names on search engines according to a new report. 

BluSky Marketing found that hotels are still failing to leverage social media effectively

Hotels must embrace technology, warns expert

By Carina Perkins

Luxury and boutique hotels are still failing when it comes to social media, and risk losing out if they do not start embracing technology, an industry expert has warned.

Hospitality businesses are struggling to find reliable networks and many fear data security risks

Hospitality businesses struggle to find reliable Wi-Fi

By Carina Perkins

Network reliability and security concerns are preventing a third of small and medium-sized hospitality venues from introducing an effective wireless network, according to a new study from Netgear.

The service is being trialled at Thistle Euston

Thistle launches free ‘Choose Your Own Room’ service

By Melodie Michel

Thistle Hotels is trialling a service allowing all guests to take a virtual tour of their room at the time of booking after finding out that almost half of Brits have requested to change their room upon arrival.

Hotels can turn to contractual agreements with OTAs to control search engine advertising

Hotels losing out on search engine advertising

By Melodie Michel

Hotels could be missing out on direct bookings as a significant portion of trademark brand advertising on search engines is taken by online travel agencies (OTAs), according to research by BrandVerity.

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