Digital

From OTAs to changing technologies, the rise of mobile and the growing importance of social media, the hospitality sector is facing huge digital disruption. We have rounded up the latest digital news, trends and insight to help your business stay ahead of the curve.

Marriott unveils £1.3m high-tech event space

29-Oct-2014 By Melodie Michel

Marriott has completed a £1.3m renovation of its London Kensington hotel’s meeting facilities to cater for generation X and Y travellers’ technology expectations.

Back-of-house technology: The rise of big data

28-Oct-2014 By Carina Perkins

In the first part of our special feature on back-of-house technology, BigHospitality explores the emergence of big data and asks how it can help the hospitality industry improve guest experience and revenues.

Half of diners ready for mobile payments in restaurants

23-Oct-2014 By Melodie Michel

Over half (51 per cent) of 18 to 44-year-olds would be ready to use their mobile to speed up payment in restaurants, according to new research by CGA Peach and Zonal Retail Data Systems.

Emails and mobile key to smart direct marketing

21-Oct-2014 By Melodie Michel

Hotels can reducing the cost of acquiring new customers by implementing smart direct marketing techniques, according to speakers at the Independent Hotel Show.

#Socialrestaurant: Digital marketing tips from industry experts

07-Oct-2014 By Melodie Michel

Time management and consistency are vital elements in an effective digital strategy, according to digital marketing experts speaking on the first day of the Restaurant Show 2014 (6 October).

Photos strongest factor for diner engagement on TripAdvisor

02-Oct-2014 By Melodie Michel

The number of photos posted online by diners and management directly affects engagement from prospective customers, according to TripAdvisor’s first restaurant engagement study.

Data and technology may change how we ‘do’ hospitality

18-Sep-2014 By Lauren Houghton

Advanced technology and new ways of gathering data on customers could help restaurants run in a more informed way, an industry expert has advised.

#SocialRestaurant: 78% of negative tweets posted while customers are inside restaurants

17-Sep-2014 By Lauren Houghton

Restaurants should regularly monitor Twitter because the vast majority of negative tweets are left while customers are still in the restaurant and could be sorted there and then, an expert has advised.

Last chance to book for Digital Innovation Forum

04-Sep-2014 By Lauren Houghton

Booking will shortly close for the third annual Digital Innovation Forum which is taking place at London’s Soho Hotel on 16 September.

Boost bookings by responding to online reviews, says TripAdvisor

03-Sep-2014 By Carina Perkins

Hotels which respond to online reviews enjoy a fifth more bookings than those which ignore them, according to new research from TripAdvisor.

Ask the Experts

How to make social media benefit your hospitality business

19-Aug-2014 By Jason Navon

So you’ve set up your online presence, you have your social media profiles created and you’ve begun posting images. What next? Here is some insight on how to strategically get social media marketing working for your business, by Jason Navon of PR &...