Digital

Digital

From OTAs to changing technologies, the rise of mobile and the growing importance of social media, the hospitality sector is facing huge digital disruption. We have rounded up the latest digital news, trends and insight to help your business stay ahead of the curve.

The new event space allows for wireless connectivity between several devices

Marriott unveils £1.3m high-tech event space

By Melodie Michel

Marriott has completed a £1.3m renovation of its London Kensington hotel’s meeting facilities to cater for generation X and Y travellers’ technology expectations.

Big data has the potential to completely revolutionise the guest experience. But what is it? And how do we collect it?

Back-of-house technology: The rise of big data

By Carina Perkins

In the first part of our special feature on back-of-house technology, BigHospitality explores the emergence of big data and asks how it can help the hospitality industry improve guest experience and revenues.

Social media success requires effort and commitment

Ask the Experts

How to make social media benefit your hospitality business

By Jason Navon

So you’ve set up your online presence, you have your social media profiles created and you’ve begun posting images. What next? Here is some insight on how to strategically get social media marketing working for your business, by Jason Navon of PR &...

The Digital Innovation Forum will take place at London's Soho House on 16 September

Digital Innovation Forum 2014 line-up revealed

By Carina Perkins

Experts from Twitter and TripAdvisor will join hospitality operators and marketing professionals for a day of debate and discussion at the third annual Digital Innovation Forum, taking place at London’s Soho Hotel on 16 September.

We have taken the bold step of airing our dirty laundry in public - Simon Wilkinson

La Tasca partners TripAdvisor on guest feedback

By Mark Wingett & Carina Perkins

La Tasca has become the first restaurant company to partner with TripAdvisor by moving its entire internal guest feedback system into the public domain.

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