Digital

Digital

From OTAs to changing technologies, the rise of mobile and the growing importance of social media, the hospitality sector is facing huge digital disruption. We have rounded up the latest digital news, trends and insight to help your business stay ahead of the curve.

Chefs are increasingly using the #foodporn trend to their advantage

60-Second Skill: Using #foodporn to your advantage

By Melodie Michel

Customers posting pictures of your food on social media is a trend you can't escape, but by following simple guidelines you can actually use the #foodporn craze to your advantage.

Arqiva's research shows 87 per cent of customers have accessed WiFi while staying in a hotel

WiFi nation: hotels leading the way

By Lauren Houghton

Communications infrastructure and media services company Arqiva released their Wireless Nation Report yesterday (3 June) which shows unconnected hospitality businesses could be losing out on customer loyalty, with 87 per cent of customers claiming to...

Brian Chesky, Nathan Blecharczyk and Joe Gebbia founded Airbnb in 2008

Concerns grow over Airbnb ‘threat’

By Melodie Michel

Airbnb has become a recurrent topic in hoteliers’ conversations, and whether or not it should be seen as a threat, the alternative accommodation site is bound to affect the industry as a whole.

Boutique hotels need to change their approach to social media

#Socialhotel: Do boutique venues have it wrong?

By Melodie Michel

Boutique hotels can use social media to increase loyalty with customers, but they need to stop broadcasting irrelevant information, according to speakers at the Boutique and Lifestyle Hotel Summit.

Package deals can be beneficial to hotels

OTA package deals costly but beneficial to UK hotels

By Melodie Michel

Offering package deals through online travel agencies (OTAs) can be beneficial for UK hotels located near international airports, if they are willing to offer a ‘substantial’ discount.

TripAdvisor is the world's largest travel site, with more than 150 million reviews left in 2013

Attack of the TripAdvisors: Should review websites allow anonymity?

By Luke Nicholls

Review website TripAdvisor has reiterated that blackmail from customers is ‘strictly against guidelines’ after a Yorkshire-based restaurateur claimed reviewers were threatening to leave negative comments unless they received a free meal at one of his...

Wi-Fi in hospitality

Ask the Experts

How to build better customer relationships using free public Wi-Fi

By Paul Leybourne

Hospitality operators understand that offering the chance to stay connected whilst enjoying a coffee or taking a business trip can win new customers and attract repeat visits. However, many brands aren’t doing enough to maximise the potential sales revenue...

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