Digital

Digital

From OTAs to changing technologies, the rise of mobile and the growing importance of social media, the hospitality sector is facing huge digital disruption. We have rounded up the latest digital news, trends and insight to help your business stay ahead of the curve.

Independent hoteliers would like to see OTA commission levels capped

Independent hotels still unhappy with OTAs

By Carina Perkins

Independent hoteliers believe online travel agents (OTAs) are hindering their own marketing activities, and would like to see stricter controls on commission levels, according to a survey from umi Digital.

TripAdvisor is having a big impact on bookings for restaurants and hotels

TripAdvisor: study gives insight into impact of reviews

By Carina Perkins

Reviews are playing an increasingly important role in travellers’ choice of hotels and restaurants, but businesses can counter negative comments with timely responses, according to a new study.

Fair deal? The OFT has laid the groundwork for OTAs to compete more aggressively over the price of hotel rooms

OFT clears way for cheaper hotel room discounts

By Luke Nicholls

Online travel agents (OTAs) and hotels will now be able to offer greater discounts on online bookings after an investigation from the Office of Fair Trading (OFT) into competition practices.

Bidroom, which launched worldwide earlier this month, is currently available for hotels in London and Edinburgh

New hotel booking website 'gives OTAs the boot'

By Luke Nicholls

The co-founder of a new booking website that allows hotels to bid for guests believes the current Online Travel Agency (OTA) model is an ‘unsustainable, tangled web that only serves the intermediates’.

Guests are booking less hotel rooms through hotel brand websites than they were last year according to the Zolfo Cooper Leisure Wallet research

Hotel websites see drop in number of direct bookings

By Emma Eversham

The number of people booking rooms directly with a hotel's own website has fallen four per cent in the last year despite efforts by hoteliers to improve websites and grab a share back from online travel agents (OTAs). 

Hoteliers and marketeers give their top tips to getting the best out of Online Travel Agents

ASK THE EXPERTS

How hotels can get the best from OTAs

By Emma Eversham

Hoteliers often call Online Travel Agents (OTAs) such as booking.com, Expedia and LateRooms ‘a necessary evil’ as they help to market and sell bedrooms, yet in doing so take a considerable chunk of the business’s bottom line through commission.

OTAs often get the number one ad spot when guests are searching for branded hotels, according to the results of the study by BrandVerity

Study reveals 'extensive' bidding on hotel brand keywords by OTAs

By Emma Eversham

A new study into the relationship between hotel brands, online travel agents (OTAs) and paid search has revealed that OTAs are bidding 'extensively' on branded hotel search terms to enable them to take the number one ad position on a search...

Hotel groups are starting to fight back against the powerful OTAs in a number of ways

Hotels start fighting back against OTAs

By Emma Eversham

Hotel groups are starting to fight back against the power of Online Travel Agencies (OTAs) by demanding fairer play on pricing, improving the booking systems on their own websites and introducing black-out dates.

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