The government has pledged to make Britain one of the top five tourist destinations in the world, but is it doing enough to help the hospitality industry achieve that dream? We have rounded up the latest on the big issues affecting tourism - from the campaign to cut tourism VAT to changing visa laws and the rise of the staycation.
Average hotel room rates in the UK's cities fell by up to 20 per cent in the third quarter of this year, compared to the same period of 2015, leading to concerns that the industry is starting to suffer from the impact of the Brexit vote.
Projects designed to boost tourism on the East Coast and help international visitors explore the English countryside by electric car are among the final recipients of the government's £40m Discover England Fund.
The independent hotel sector may have diminished in size, but is best placed to face the challenge of industry disruptors and meet the future needs of the modern traveller, according to hotel industry consultant Melvin Gold.