Five ways digital twins boost sales

Increase consumer engagement and confidence to convert more bookings

Going far beyond just photographs, digital twins offer a full range of immersive rich media. From one capture setting, digital twins can provide HD quality photography, 3D virtual tours, dimensionally accurate floor plans, and video. What’s more, Matterport digital twins can also incorporate additional merchandising to further engage and convert looks to online experiences resulting in more bookings. By using Matterport digital twins, potential guests can check out your venue as if they are really there, separating your property from those that use traditional photography.

Functional with a range of cameras, from iPhones to professional grade Pro2 capture systems, Matterport creates a realistic digital twin for all types of built spaces enabling clients and stakeholders to virtually explore and evaluate properties on their terms. Here are five ways Matterport digital twins boost sales.

1. Increased bookings and revenue​

From holiday rentals, to hotels and event spaces, Matterport digital twins increase customer engagement to convert more bookings by providing immersive 3D virtual walkthroughs and that translates to higher occupancy. Digital twins allow owners to provide their customers with the most realistic representation possible, giving them the chance to experience your property while exploring how they want to. The results speak for themselves: by showcasing its rental properties using 3D virtual tours, international holiday rental management company Vacasa has been able to improve its customers' experiences, driving a 14% increase in occupancy. “We know that quality photography drives bookings, and now we’re taking that philosophy a step further to provide a fully immersive booking experience [with Matterport],” says Eric Breon, Vacasa CEO.

2. Greater customer engagement​

Hotel group Lindner Hotels & Resorts is using Matterport digital twins to futurise its holiday listings and is reaping the benefits, with 25% more online engagement. Oliver Stotz, corporate director of marketing and distribution for Lindner Hotels & Resorts, explains: “Matterport digital twins are very detailed and clear. Unlike with photographs, guests can interact with the digital replicas of the hotel in Matterport.” When guests are considering a stay with Linder Hotels, they get to explore Linder properties as if they were there, going far beyond 2D photographs and videos and that engagement translates to more sales.

3. Boost confidence​

More consumer engagement before a sale strengthens customer confidence by providing the most immersive, informational, and accurate representation of your property. By using Matterport, you are given access to a powerful suite of features including Mattertags, which embed annotations and media in your digital twin to highlight key features of your property and add meaningful attributes for customers as they digitally walk through your space. With a user-friendly interface that gives you the ability to interact with a wide online audience, the Matterport technology has been described as a game-changer. “Having consumers able to step into our venue straight from the street and properly experience it will open up the way we market, and how people visualise spaces in a way we hadn’t thought possible,” says Francis Kisby, director of sales and marketing for Marriott, another key Matterport client.

4. Streamline event planning​

Let event planners discover why your space could be the perfect venue. By enabling planners to explore your venue in immersive 3D, you’ll save time on in-person site visits and provide them with the information they need as they virtually tour your property. Accelerate the booking process by letting prospects see and share the property with other stakeholders and get feedback without even having to do a site visit; and produce better qualified leads for property managers by eliminating viewers that the property isn’t right for, while also increasing the number of warmer leads that are interested in the property.

5. Increase positive reviews​

Online reviews are of huge value to hotels, with 96% of travellers admitting that they find reviews important when researching a hotel, according to SiteMinder. In this scenario, it becomes extremely important to set guest expectations as accurately as possible. Wide-angle lenses capture more detail than standard lenses, but they can distort spatial dimensions and do not pick up every nuance of a space. Matterport digital twins give guests a replica of an entire property before their stay. The immersive 3D tour provides a full understanding of the flow as they walk through each space — a true sense of what it looks like without alteration.

Introducing Matterport

Meet the world’s leading digital twin platform​

Since 2011, Matterport has focused on honing the immersive 3D experience for everyone from individuals to Fortune 500 companies, located in more than 150 countries. Across the global travel and hospitality sector that includes the likes of Marriott, Vacasa, Lindner and WeWork. Matterport’s 3D capture has even been used to create a digital twin of the recently restored ‘The Towers of the Waldorf Astoria in New York City’, which are being offered as condominium residences.

“Technology provides a window to connect with our interested buyers across the globe,” says Dan Tubb, senior director of sales for The Towers of the Waldorf Astoria. “Each buyer is different, so we are able to use the Matterport tour and the variety of virtual materials we have on hand to customize the presentation as needed.”

Whether it’s a hotel, an event space or a holiday rental, Matterport brings together everything that’s needed to digitise your space and conveniently manage it all online, including specific add-ons and extensions tailored to suit your hospitality or travel business including Mattertags, guided tours and dollhouse views. You can even put your business on the map by publishing your Matterport 3D tour on Google Street View.

Scan properties yourself, or hire a Matterport Service Partner to create a 3D digital twin for you. Different capture methods are better suited for some applications than others. Whether scanning spaces with a 3D camera, a 360° spherical camera, or iPhone, Matterport helps you create a high quality, immersive 3D model. You may even prefer to hire a 3D Pro.

Create the best booking experience for your hotel guests with a 3D virtual tour, and attract event planners to your venue with virtual walkthroughs. Matterport gives customers the flexibility to use the camera or capture method of their choice to ensure optimal results for the task at hand.

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