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Industry report reveals the role of technology in the ‘hyper-convenience revolution’

New research by OnePoll in collaboration with Nestlé Professional® ​has found that 42% of respondents now use technology when eating and drinking out of home1​.

The survey, confirms convenience is king, with take-away apps proving the most popular form of technology, especially among millennials (41% say they use them).

It also shows that the trend for on-demand food and drink remains strong, with over half of all respondents (60%) having eaten breakfast, brunch, lunch or dinner on the go. What’s more, 70% of those surveyed said they spend 10 minutes or less on breakfast and a staggering 95% spare less than 30 minutes to enjoy lunch.

The research marks the launch of a new BuzzBites, powered by Nestlé Professional®​ report for the hospitality sector: ‘HYPER-CONVENIENCE: Breaking boundaries to meet the needs of the 24/7 consumer’​.

Designed to provide inspiration on how businesses are using the latest innovations to gain a commercial advantage, the report explores how technology is shaping eating and drinking patterns.

Paul Lumley, Brand & Communications Manager at Nestlé Professional®,​ comments:

“In today’s 24/7 culture, fast paced technologies such as take-away apps, touch screen vending, smart ordering and contactless payment are driving a convenience revolution that is changing the way we eat and drink.

“To stay relevant, products and services must seamlessly fit into people’s busy and complex lives and provide a consumer experience that is straightforward and fuss free.

“For hotels​, restaurants​, pubs and bars​ engaged in hyper-convenience, technological innovations open up a wealth of opportunity.”

Click here download your copy of the ‘HYPER-CONVENIENCE: Breaking boundaries to meet the needs of the 24/7 consumer’ report.

1. All data taken from a survey of 500 consumers. Research conducted by One Poll in collaboration with Nestlé Professional, May 2017.