Advertising

The Ivy orders cultural review over ‘ignorant’ Ivy Asia ad

The Ivy orders cultural review over ‘ignorant’ ad

By Finn Scott-Delany

The Ivy Collection has promised to review the concept, culture, and all internal and external processes of its Ivy Asia off-shoot, after being heavily criticised for a 'culturally insensitive' advert.

Leon's Superfood Salad name banned by ASA

Leon to challenge 'Superfood Salad' name ban

By Sophie Witts

Leon could be forced to change the name of its ‘Original Superfood Salad’ after the Advertising Standards Agency (ASA) ruled that the product broke marketing laws.

The BrandVerity report found that branded hotel groups are missing out on more than 30,000 visits each month because of trademark bids by OTAs

Hotel brands lose 31,653 website visitors per month to OTAs

By Emma Eversham

Branded hotel groups are each losing an average of 31,653 website visitors per month to online travel agents (OTAs) as they continue to make trademark bids for their company names on search engines according to a new report. 

Hotels can turn to contractual agreements with OTAs to control search engine advertising

Hotels losing out on search engine advertising

By Melodie Michel

Hotels could be missing out on direct bookings as a significant portion of trademark brand advertising on search engines is taken by online travel agencies (OTAs), according to research by BrandVerity.

Le Manoir aux Quat’Saisons will come under the new Blemond brand

Orient-Express Hotels re-branded as Belmond

By Carina Perkins

Orient-Express Hotels is re-branding its portfolio of luxury hotels, including Raymond Blanc’s Michelin-starred Oxfordshire establishment Le Manoir aux Quat’Saisons.

Publican's daughter Sian McNicholas has carved out at career for herself within marketing, but has stayed close to the family business by working with pub companies Young's and Geronimo Inns

Sian McNicholas: Career Profile

By Emma Eversham

Leisure Management graduate and publican's daughter Sian McNicholas worked in events before taking up the role of marketing development manager at London-based pub company Young's. Following the company's purchase of Geronimo Inns at the...

Pimm’s Blackberry and Elderflower is a blend of Pimm’s No.6 Vodka Cup with blackberry and elderflower flavours

Diageo launches first ever Pimm’s special edition

By Luke Nicholls

Drinks giant Diageo has launched a new Blackberry and Elderflower variant of its ‘traditionally British’ brand, Pimm’s, in a bid to drive sales throughout the summer period and beyond.

Best Western is aiming to reach consumers and independent hoteliers with its new campaign

Best Western launches first TV ad campaign

By Emma Eversham

Hotel promotions group Best Western has launched its first TV ad campaign as part of a major drive to promote its properties as 'hotels with personality'

Georgia Hall is sales and marketing  director at Searcy

Pearls of Wisdom: Georgia Hall

By Emma Eversham

Georgia Hall was employed by Searcy as sales and marketing director two months ago to help raise the profile of the company that is behind St Pancras Grand, 40/30 The Gherkin and The Pump Rooms in Bath

BigHospitality launches improved jobs site

BigHospitality launches improved jobs site

By Emma Eversham

Finding a job in the hospitality industry or advertising one has never been easier with the launch of our latest recruitment site jobs.bighospitality.co.uk

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