The Ivy orders cultural review over ‘ignorant’ Ivy Asia ad

The Ivy orders cultural review over ‘ignorant’ ad

By Finn Scott-Delany

The Ivy Collection has promised to review the concept, culture, and all internal and external processes of its Ivy Asia off-shoot, after being heavily criticised for a 'culturally insensitive' advert.

Leon's Superfood Salad name banned by ASA

Leon to challenge 'Superfood Salad' name ban

By Sophie Witts

Leon could be forced to change the name of its ‘Original Superfood Salad’ after the Advertising Standards Agency (ASA) ruled that the product broke marketing laws.

The BrandVerity report found that branded hotel groups are missing out on more than 30,000 visits each month because of trademark bids by OTAs

Hotel brands lose 31,653 website visitors per month to OTAs

By Emma Eversham

Branded hotel groups are each losing an average of 31,653 website visitors per month to online travel agents (OTAs) as they continue to make trademark bids for their company names on search engines according to a new report. 

Hotels can turn to contractual agreements with OTAs to control search engine advertising

Hotels losing out on search engine advertising

By Melodie Michel

Hotels could be missing out on direct bookings as a significant portion of trademark brand advertising on search engines is taken by online travel agencies (OTAs), according to research by BrandVerity.


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