Advertising

Leon's Superfood Salad name banned by ASA

Leon to challenge 'Superfood Salad' name ban

By Sophie Witts

Leon could be forced to change the name of its ‘Original Superfood Salad’ after the Advertising Standards Agency (ASA) ruled that the product broke marketing laws.

The BrandVerity report found that branded hotel groups are missing out on more than 30,000 visits each month because of trademark bids by OTAs

Hotel brands lose 31,653 website visitors per month to OTAs

By Emma Eversham

Branded hotel groups are each losing an average of 31,653 website visitors per month to online travel agents (OTAs) as they continue to make trademark bids for their company names on search engines according to a new report. 

Hotels can turn to contractual agreements with OTAs to control search engine advertising

Hotels losing out on search engine advertising

By Melodie Michel

Hotels could be missing out on direct bookings as a significant portion of trademark brand advertising on search engines is taken by online travel agencies (OTAs), according to research by BrandVerity.

Le Manoir aux Quat’Saisons will come under the new Blemond brand

Orient-Express Hotels re-branded as Belmond

By Carina Perkins

Orient-Express Hotels is re-branding its portfolio of luxury hotels, including Raymond Blanc’s Michelin-starred Oxfordshire establishment Le Manoir aux Quat’Saisons.

Publican's daughter Sian McNicholas has carved out at career for herself within marketing, but has stayed close to the family business by working with pub companies Young's and Geronimo Inns

Sian McNicholas: Career Profile

By Emma Eversham

Leisure Management graduate and publican's daughter Sian McNicholas worked in events before taking up the role of marketing development manager at London-based pub company Young's. Following the company's purchase of Geronimo Inns at the...

Pimm’s Blackberry and Elderflower is a blend of Pimm’s No.6 Vodka Cup with blackberry and elderflower flavours

Diageo launches first ever Pimm’s special edition

By Luke Nicholls

Drinks giant Diageo has launched a new Blackberry and Elderflower variant of its ‘traditionally British’ brand, Pimm’s, in a bid to drive sales throughout the summer period and beyond.