Brand Management

Yo! Sushi chief executive Vanessa Hall

Business profile: Yo! Sushi

By Mark Wingett

Yo! Sushi’s new chief executive Vanessa Hall is hoping to take the chain to the next level of growth.

Michels & Taylor's Hugh Taylor shares tips for choosing the right brand for your hotel

Ask the experts

What to consider when choosing a hotel brand

By Hugh Taylor

There are many things to consider when deciding which hotel brand to work with, from increased distribution to contract duration. Here Hugh Taylor of hotel management consultancy Michels & Taylor shares his top tips to select the right brand for your...

The new look bottles will be available in both on and off-trade outlets

Corky’s brand set for major overhaul

By Luke Nicholls

Global Brands is set to completely revamp the Corky’s branding by unveiling new bottle designs, innovative new flavours and a new identity, in a bid to become the number one flavoured shot range on the market.

Ask the Experts

Ask the Experts: How do I build a brand

By Chris Druce

BigHospitality puts one reader’s question about creating a business brand to Neil Giles, creative director at design consultancy Circle Brands

Joanna Morgan is Thistle's  first brand manager

Thistle hotels creates brand manager role

By Emma Eversham

The hotel group, due to complete a £100m refurbishment project across its estate by next year, appoints its first brand manager to ensure the company's new brand philosophy is projected to staff and guests