Brand

The new look bottles will be available in both on and off-trade outlets

Corky’s brand set for major overhaul

By Luke Nicholls

Global Brands is set to completely revamp the Corky’s branding by unveiling new bottle designs, innovative new flavours and a new identity, in a bid to become the number one flavoured shot range on the market.

Whitbread's Premier Inn Burgess Hill clearly markets the group's sustainable approach throughout the hotel

Consumers distrust businesses’ green claims

By Becky Paskin

Only seven per cent of consumers trust companies’ claims to be actively reducing their carbon emissions, although more than half admit they would be more loyal to a brand if action was clearly demonstrated to them.

Frankie's becomes Dean's Diners

Richoux launches Dean's Diner brand

By Mark Wingett

Richoux Group, the restaurant operator led by chairman Phillip Shotter, has launched a new brand name for its Frankie's Easy Diner concept, which will now be known as Dean's Diner.

Tasty is planning to open the new sites as pizza restaurants

Tasty to buy two sites from Paramount

By Mark Stretton

Tasty, the operator of the Dim T and Wildwood restaurant brands, is poised to buy two sites from Paramount Restaurants and operate them as pizza outlets

Galvin La Chapelle was named Best Restaurant Design 2010 after using St. Botolph's Hall's original features

How to turn a single outlet into a chain: Design

By Becky Paskin

Most people rarely get things spot on first time around, and setting up a restaurant, pub or hotel business is no exception. But if you don’t get the design and branding on your second or even third site perfect, you’re in trouble of damaging your business.

Ask the Experts

Ask the Experts: How do I build a brand

By Chris Druce

BigHospitality puts one reader’s question about creating a business brand to Neil Giles, creative director at design consultancy Circle Brands