Choice Hotels

As part of the agreement between Akkeron and Choice Hotels, four of Akkeron's hotels will be rebranded under the Clarion Collection brand, like this hotel in Croydon

Choice Hotels to rebrand nine Akkeron hotels

By Emma Eversham

Akkeron, operator of 21 hotels across the UK, has struck an agreement with the US based Choice Hotels to re-brand nine of its properties under the Quality and Clarion Collection brands.

The Choice Hotels survey found that 59 per cent of hoteliers believe the sector will see an upturn in 2012

Increased marketing is the key to 2012 success for hotels

By Luke Nicholls

The majority of hoteliers believe that the sector will realise a sustained upturn in 2012, while 82 per cent believe a hotels most important business priority over the next six months should be to step up its marketing activities.

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