Reading and responding to posts left by guests on online review websites takes up to three hours out of a hotel general manager's working week, a survey has shown.
Akkeron, operator of 21 hotels across the UK, has struck an agreement with the US based Choice Hotels to re-brand nine of its properties under the Quality and Clarion Collection brands.
The majority of hoteliers believe that the sector will realise a sustained upturn in 2012, while 82 per cent believe a hotels most important business priority over the next six months should be to step up its marketing activities.
