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JD Wetherspoon admits data breach

04-Dec-2015 By Liam Garrahan

JD Wetherspoon has become the latest hospitality business to admit that some customer and staff data, including credit and debit cards, names, mobile phone numbers, email addresses, and dates of birth, has been accessed illegally by a third party.

Emails and mobile key to smart direct marketing

21-Oct-2014 By Melodie Michel

Hotels can reducing the cost of acquiring new customers by implementing smart direct marketing techniques, according to speakers at the Independent Hotel Show.

Hospitality technology: Engaging the customer after departure

28-Feb-2013 By Emma Eversham

When a customer leaves your restaurant, hotel or pub your relationship doesn’t have to end there. Employ the right technology and you’ll not only have them returning, but potentially seeing an improvement to service when they do. 

ASK THE EXPERTS

How to turn emails into return visits

07-Jan-2013 By Matt McNeill

Matt McNeill, chief executive of email and mobile marketing platform Sign-Up.to, gives his top tips on how best to use email marketing to build repeat business at your restaurant, hotel or pub. 

Travelodge security breach obtains customer e-mails

27-Jun-2011 By Lorraine Heller

The budget UK hotel chain Travelodge has written to customers warning them of a security breach of its database, which accessed some e-mail addresses used to make bookings.

Marriott, Hilton become victims of customer data hack

07-Apr-2011 By Lorraine Heller

Marriott International and Hilton Worldwide have warned their customers that their e-mail addresses may have been leaked, following a security breach at the US marketing firm Epsilon.

Guide to online marketing: Make newsletters work for you

30-Mar-2010 By Becky Paskin

One of the most effective ways of getting bums on seats and bodies in beds is through the use of email marketing, but how can you ensure your newsletter is even opened?

Direct Effect: Marketing for your restaurant

29-Jul-2009 By Joe Lutrario

Want a full restaurant on a Tuesday evening? Then take down your customers' details, get in touch with them and incentivise them to come back.