Loyalty Program

Seven ways to run an effective loyalty program

ASK THE EXPERTS

Seven ways to run an effective loyalty program

By Tim Brown

Tim Brown, senior director, sales consulting for food and beverage EMEA Oracle Hospitality, shares the results of a recent survey conducted by the hospitality technology solutions company on restaurant loyalty schemes.

Expedia to expand loyalty scheme to UK website

Expedia to expand loyalty scheme to UK website

By Emma Eversham

Travel website Expedia is launching its loyalty programme Expedia + in the UK next month to encourage users to book through the site and gain points in exchange for exclusive offers, discounts and upgrades.

How to win at loyalty in a changing world

How to win at loyalty in a changing world

By Emma Eversham

When international hotel companies Marriott and Starwood announced they were looking to merge their two businesses, the biggest concern from their guests wasn’t whether some of their favourite hotel brands would disappear, but what would happen to the...

Loyalty schemes work more effectively for supermarkets than restaurants, the report found

Loyalty schemes ineffective for restaurants

By Ruth Williams

Customers are more engaged in loyalty programmes for supermarkets than restaurants according to new research from GI Insight that shows only half of people who have joined such schemes are regular users.

Loyalty scheme are an important investment for hospitality operators

Ask the Experts

How to optimise loyalty programmes for a positive impact on footfall

By Ben Chesser

With consumers now more empowered than ever before, loyalty schemes have become a widely-used tactic among retailers, and increasingly so among restaurant and pub operators. Ben Chesser, CEO of loyalty marketing software provider Footfall123, explains...