Marketing

Why restaurants need to be part of the conversation on social media marketing

The art of social listening

By Eloise Sheppard

Call Systems Technology's managing director on why it's vital to be part of the online conversation.

How to gain customer insights from Wi-Fi

ASK THE EXPERTS

How to gain customer insights from Wi-Fi

By Gavin Wheeldon

Gavin Wheeldon, CEO of Purple, discusses the golden opportunity for owners and marketers in the hospitality industry to use insights gained when customers log into their Wi-Fi through a form or social media.

Eight ways to boost direct bookings to hotel websites

ASK THE EXPERTS

Eight ways to boost direct bookings to hotel websites

By Tom Beasley

Tom Beasley, founder and CEO of Wired Media gives advice to hoteliers looking to boost direct bookings through their own websites and includes design tricks to help increase direct enquiries. 

With the rise of social media people frequently photograph food to share on social media and this can be harnessed by operators to create and enhance brand awareness says Digital Blonde's Karen Fewell

TRENDS

Generation Y demands a marketing story

By Ruth Williams

Sharing a brand story and telling customers why a product is special using imagery to create an emotional connection will increase sales and encourage brand loyalty.

Freebies can help get people through the door, while loyalty schemes can help you retain customers

Infographic: Adding loyalty to the menu - does it pay off?

By Carina Perkins

Restaurants should offer freebies when they first open to increase footfall and build customer loyalty through reward schemes, according this new infographic from marketing and loyalty platform provider Coniq.

Experts share their predictions on the top 5 game changers for hotels

#AHC2014: Top 5 hotel sector trends

By Melodie Michel

Hotel experts met last week at the Annual Hotel Conference in Manchester to discuss the future of the sector. Here is BigHospitality's round-up of the top five trends that will shape the industry.

TripAdvisor launched the awards to recognise ‘remarkable hospitality professionals’

TripAdvisor launches Exceptional Service Awards

By Carina Perkins

TripAdvisor has launched the inaugural Exceptional Service Awards to recognise ‘remarkable hospitality professionals’ at hotels, restaurants and attractions in the UK and worldwide.