Marketing

Branded restaurants have reduced their use of vouchers

Discounting ‘here to stay’

By Melodie Michel

Despite a slowdown in the use of discounting by branded restaurants, experts believe this type of marketing activity is here to stay, albeit in a more personalised form.

Many restaurants find themselves unable to stop offering vouchers once their customers are used to them

Restaurants seek to avoid voucher trap

By Melodie Michel

A majority of UK restaurants are now refusing to get on the voucher bandwagon for fear of causing a permanent discount on their business.

Wi-Fi in hospitality

Ask the Experts

How to build better customer relationships using free public Wi-Fi

By Paul Leybourne

Hospitality operators understand that offering the chance to stay connected whilst enjoying a coffee or taking a business trip can win new customers and attract repeat visits. However, many brands aren’t doing enough to maximise the potential sales revenue...

Publican's daughter Sian McNicholas has carved out at career for herself within marketing, but has stayed close to the family business by working with pub companies Young's and Geronimo Inns

Sian McNicholas: Career Profile

By Emma Eversham

Leisure Management graduate and publican's daughter Sian McNicholas worked in events before taking up the role of marketing development manager at London-based pub company Young's. Following the company's purchase of Geronimo Inns at the...

The Digital Innovation Forum took place at the Charlotte Street Hotel in London's Fitzrovia on 17 September

Digital restaurant: How to extend your reach with online innovations

By Luke Nicholls

The likes of social media, online advertising and mobile loyalty apps allow businesses large and small to reach out to increasingly digital-savvy consumers. But how can these ‘digital innovations’ be used in the most effective ways to impact your restaurant’s...

Brakspear's chief executive Tom Davies is 'extremely pleased' with the sales figures, with draught beer doing particularly well

Brakspear reports ‘busy and profitable’ year

By Luke Nicholls

Leased and tenanted pubco Brakspear has today reported a strong set of annual financial results with turnover, pre-tax profit and draught beer and cider sales all up for the year ending 31 September 2012.

The 27 leading companies in the Coffer Peach Business Tracker averaged a 4.8 per cent increase in sales last month

Successful start to summer for restaurants and pubs

By Luke Nicholls

Life for Britain’s restaurant and pub groups is on the up with a third successive increase in like-for-like sales coming in June and total sales ahead by 4.8 per cent compared with the same time last year. 

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