Marketing

The rebranded Captain Morgan's Spiced rum

Morgan’s Spiced rum gets Captain rebrand

By Becky Paskin

Diageo has rebranded the Morgan’s Spiced rum as Captain Morgan’s Spiced, to bring the drink back in line with the global Captain Morgan brand.

The indifference of one employee is the biggest reason that businesses lose customers

ASK THE EXPERTS

How to best measure customer service

Jules Murray, of sales and customer service consultants Spider on the Wall tells BigHospitality how restaurants, pubs and hotels can measure customer service in the most cost-effective and beneficial way.

Ufi Ibrahim believes VisitBritain handled its funding cutback effectively

BHA supports VisitBritain marketing cutbacks

By Becky Paskin

The British Hospitality Association has backed VisitBritain’s decision to withdraw its marketing campaign from 14 countries, claiming the tourism agency was in danger of spreading itself “too thin”.

NICE has backed calls for the introduction of minimum alcohol pricing

Health body backs calls for minimum pricing

By Mark Stretton

An influential health advisory body has backed calls for a minimum price on alcohol, new restrictions on the granting of licences and a ban on advertising

3663 offers advice for catering for children of all ages

Children’s menu advice from 3663

By Becky Paskin

Foodservice provider 3663 has launched a new catering for children brochure that includes product listings and advice