Public Relations

Hilton signs up to £100m VisitBritain marketing campaign

17-Jun-2011 By Becky Paskin

Hilton Worldwide has become a founding partner in VisitBritain’s £100m tourism marketing programme, which aims to attract an additional four million overseas visitors to the UK.

Guide to the different strategies for a successful launch party

31-Jul-2007 By Restaurant

Whether it's a high-profile celebrity event or a relaxed affair, there's a host of different strategies for a successful launch party You're new in town and you want everyone to know about you. Can you really boost your profile by handing...

The evolution of restaurant PR

14-Mar-2007 By Restaurant

Fay Maschler ponders the apparent evolution of restaurant PR and finds many a missing link My late, much-missed pal Alan Crompton-Batt was often credited with having invented the profession of restaurant PR. It was in the early 1980s, after he got ...