Search Engine Optimization

How to get your head around SEO

ASK THE EXPERTS

How to get your head around SEO

By Tom Beasley

Tom Beasley, founder and CEO of Wired Media gives advice to hoteliers looking to take control of the SEO (Search Engine Optimisation) for their websites.

OTAs often get the number one ad spot when guests are searching for branded hotels, according to the results of the study by BrandVerity

Study reveals 'extensive' bidding on hotel brand keywords by OTAs

By Emma Eversham

A new study into the relationship between hotel brands, online travel agents (OTAs) and paid search has revealed that OTAs are bidding 'extensively' on branded hotel search terms to enable them to take the number one ad position on a search...

There are several ways you can ensure you receive email bookings via your website

ASK THE EXPERTS

How to turn website visits into bookings

Chris Wood, social media specialist at Q Social Media Ltd, gives one reader advice on how to turn visits to his hotel website into bookings and valid enquiries.

Top tips to taking your business online

How to get your business online

By Lorraine Heller

Having an online presence for your restaurant, pub or hotel is crucial nowadays. But how do you go about this if you’re a small business with little budget to spare and no technical know-how? This article takes you through the first basic steps, which...

How to increase bookings through a hotel website

How to increase bookings through a hotel website

With 45 per cent of all hotel bookings currently made on the internet, it is more important than ever for hotels to optimise their online presence. Sam Trainor-Buckingham, marketing director at Ignite Hospitality tells BigHospitality readers how they...

Hotel marketing: What's the most effective method?

How to manage hotel distribution channels effectively

By Lorraine Heller

In a world of multi-channel marketing and distribution, hotels have multiple new revenue-building opportunities. But you must ensure your own direct channels remain the focus of your distribution strategy in order to succeed, says internet marketing firm...

A website is a powerful advertising tool

Boost business through the web

By Emma Eversham

Online specialists give their top tips on hospitality web marketing to help boost trade at your restaurant or hotel