Search Engine Optimization

How to get your head around SEO

30-Nov-2015 By Tom Beasley

Tom Beasley, founder and CEO of Wired Media gives advice to hoteliers looking to take control of the SEO (Search Engine Optimisation) for their websites.

Only 1% of Google organic hotel search results formed by independents

10-Dec-2014 By Melodie Michel

Online travel agents (OTAs) form two thirds (73 per cent) of search results – both organic and paid for – for hotel-related keywords on Google UK, according to digital agency Crafted.

Study reveals 'extensive' bidding on hotel brand keywords by OTAs

29-Oct-2013 By Emma Eversham

A new study into the relationship between hotel brands, online travel agents (OTAs) and paid search has revealed that OTAs are bidding 'extensively' on branded hotel search terms to enable them to take the number one ad position on a search...

ASK THE EXPERTS

How to turn website visits into bookings

15-Aug-2011

Chris Wood, social media specialist at Q Social Media Ltd, gives one reader advice on how to turn visits to his hotel website into bookings and valid enquiries.

How to get your business online

03-Aug-2011 By Lorraine Heller

Having an online presence for your restaurant, pub or hotel is crucial nowadays. But how do you go about this if you’re a small business with little budget to spare and no technical know-how? This article takes you through the first basic steps, which...

How to increase bookings through a hotel website

18-Apr-2011

With 45 per cent of all hotel bookings currently made on the internet, it is more important than ever for hotels to optimise their online presence. Sam Trainor-Buckingham, marketing director at Ignite Hospitality tells BigHospitality readers how they...

Restaurants not online are ‘invisible’, says research

27-Jan-2011 By Joe Lutrario

A worrying number of restaurants are not embracing technology and the internet to promote their businesses, research from online reservations and marketing service Livebookings has found.

How to manage hotel distribution channels effectively

18-Jan-2011 By Lorraine Heller

In a world of multi-channel marketing and distribution, hotels have multiple new revenue-building opportunities. But you must ensure your own direct channels remain the focus of your distribution strategy in order to succeed, says internet marketing firm...