Social Media

Social media success requires effort and commitment

Ask the Experts

How to make social media benefit your hospitality business

By Jason Navon

So you’ve set up your online presence, you have your social media profiles created and you’ve begun posting images. What next? Here is some insight on how to strategically get social media marketing working for your business, by Jason Navon of PR &...

Recruitment brings with it certain legal risks employers need to be aware of

Recruitment: A 5-step legal guide

By Melodie Michel

Aside from the challenge of attracting, selecting and keeping the right candidates, recruitment brings a range of legal risks hospitality businesses should be aware of. 

Chefs are increasingly using the #foodporn trend to their advantage

60-Second Skill: Using #foodporn to your advantage

By Melodie Michel

Customers posting pictures of your food on social media is a trend you can't escape, but by following simple guidelines you can actually use the #foodporn craze to your advantage.

Social enterprise: Admiral Taverns wants its licensees to engage with customers using online platforms to ultimately drive sales

Admiral Taverns launches social media course for licensees

By Luke Nicholls

With social media tearing up traditional notions of marketing and sales in the pub industry, the UK's largest independent tenanted and leased company Admiral Taverns has launched a new course to help its licensees implement tools and campaigns through...

Nearly half of UK hoteliers now allow bookings through a mobile device

Going mobile: Hoteliers warm to digital marketing

By Luke Nicholls

As the competition for space in the digital sphere continues to intensify among UK hospitality businesses, half of hotel operators are now devoting their marketing spend to mobile and social media channels with over 90 per cent completely avoiding offline...

The Digital Innovation Forum took place at the Charlotte Street Hotel in London's Fitzrovia on 17 September

Digital restaurant: How to extend your reach with online innovations

By Luke Nicholls

The likes of social media, online advertising and mobile loyalty apps allow businesses large and small to reach out to increasingly digital-savvy consumers. But how can these ‘digital innovations’ be used in the most effective ways to impact your restaurant’s...

Social Enterprise: Can the likes of Twitter, Facebook and Google= really bring in extra hotel guests? #AlmostCertainly

#SocialHotel: Five top tips for social media success

By Luke Nicholls

As last month’s #SocialRestaurant podcast underlined, social media is tearing up the traditional notions of marketing and sales throughout the restaurant industry. And things are certainly no different for hotels, as we discovered in our trip to the recent...

Social enterprise: Twitter has fast-become the go-to networking site for a large proportion of the restaurant industry

#SocialRestaurant: How to use Twitter effectively

By Luke Nicholls

They’re all on it. Big national chains, high-profile chefs and small emerging brands across the UK have realised the power of Twitter. But in the fast-moving world of social media, how can you use the networking site to convert followers to customers?

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