Social Media

Japan’s sushi restaurant scene is under threat from a wave of hygiene incidents dubbed sushi terrorism

The Lowdown: sushi terrorism

By Stefan Chomka

Japan’s restaurant scene is under threat from a wave of hygiene incidents caused by customers.

Feedback and engagement Reputation Roadchef

Hostech: Case study

Driving engagement at Roadchef

By Restaurant

Roadchef uses online reputation management platform Reputation to manage its entire online presence, including reviews, business listings and social media.

The Lowdown: selfie etiquette

The Lowdown: selfie etiquette

By James McAllister

Emma Thompson has reportedly stepped in to try to save the job of a waiter who was suspended after asking the actress for a selfie as she dined at Brown's Hotel in Mayfair.

Nine don'ts of social media for restaurants

MONTHLY COLUMN

Nine don'ts of social media for restaurants

By Tony Naylor

Facebook, Twitter and Instagram have transformed how restaurants market themselves. But too many are still getting social media all wrong, writes Tony Naylor.

Hotel restaurants: Five need-to-know trends

Hotel restaurants: Five need-to-know trends

By Hannah Thompson

Customers’ increased knowledge about food, increased informality, and the need to run restaurants as standalone businesses are some of the trends making the biggest impact on hotel food & beverage operations today, according to an expert panel.

Taking some time to think before you react to negative reviews, say social media experts

#chavgate restaurant: How to respond to negative reviews

By Emma Eversham

After Manchester restaurant 47 King Street West was caught up in 'chavgate' and criticised for its damning response to a review posted by a disgruntled customer on its Facebook page, we speak to social media experts to find out the best way...

BluSky Marketing found that hotels are still failing to leverage social media effectively

Hotels must embrace technology, warns expert

By Carina Perkins

Luxury and boutique hotels are still failing when it comes to social media, and risk losing out if they do not start embracing technology, an industry expert has warned.

Over-attentive waiting staff deter diners from leaving tips

Pushy waiters deter diners from leaving tips

By Melodie Michel

Over-attentive waiting staff has been named as the most irritating practice in British restaurants in a survey commissioned by restaurant critic Barry Verber.

How to make social media benefit your hospitality business

Ask the Experts

How to make social media benefit your hospitality business

By Jason Navon

So you’ve set up your online presence, you have your social media profiles created and you’ve begun posting images. What next? Here is some insight on how to strategically get social media marketing working for your business, by Jason Navon of PR &...

Recruitment: A 5-step legal guide

Recruitment: A 5-step legal guide

By Melodie Michel

Aside from the challenge of attracting, selecting and keeping the right candidates, recruitment brings a range of legal risks hospitality businesses should be aware of. 

60-Second Skill: Using #foodporn to your advantage

60-Second Skill: Using #foodporn to your advantage

By Melodie Michel

Customers posting pictures of your food on social media is a trend you can't escape, but by following simple guidelines you can actually use the #foodporn craze to your advantage.

Social enterprise: Admiral Taverns wants its licensees to engage with customers using online platforms to ultimately drive sales

Admiral Taverns launches social media course for licensees

By Luke Nicholls

With social media tearing up traditional notions of marketing and sales in the pub industry, the UK's largest independent tenanted and leased company Admiral Taverns has launched a new course to help its licensees implement tools and campaigns through...

Nearly half of UK hoteliers now allow bookings through a mobile device

Going mobile: Hoteliers warm to digital marketing

By Luke Nicholls

As the competition for space in the digital sphere continues to intensify among UK hospitality businesses, half of hotel operators are now devoting their marketing spend to mobile and social media channels with over 90 per cent completely avoiding offline...

The Digital Innovation Forum took place at the Charlotte Street Hotel in London's Fitzrovia on 17 September

Digital restaurant: How to extend your reach with online innovations

By Luke Nicholls

The likes of social media, online advertising and mobile loyalty apps allow businesses large and small to reach out to increasingly digital-savvy consumers. But how can these ‘digital innovations’ be used in the most effective ways to impact your restaurant’s...

Social Enterprise: Can the likes of Twitter, Facebook and Google= really bring in extra hotel guests? #AlmostCertainly

#SocialHotel: Five top tips for social media success

By Luke Nicholls

As last month’s #SocialRestaurant podcast underlined, social media is tearing up the traditional notions of marketing and sales throughout the restaurant industry. And things are certainly no different for hotels, as we discovered in our trip to the recent...

Social enterprise: Twitter has fast-become the go-to networking site for a large proportion of the restaurant industry

#SocialRestaurant: How to use Twitter effectively

By Luke Nicholls

They’re all on it. Big national chains, high-profile chefs and small emerging brands across the UK have realised the power of Twitter. But in the fast-moving world of social media, how can you use the networking site to convert followers to customers?

How to turn website visits into bookings

ASK THE EXPERTS

How to turn website visits into bookings

Chris Wood, social media specialist at Q Social Media Ltd, gives one reader advice on how to turn visits to his hotel website into bookings and valid enquiries.

Hilton gets 100,000 hotel bookings from mobile apps

Hilton gets 100,000 hotel bookings from mobile apps

By Lorraine Heller

Hilton Worldwide received over 100,000 room bookings via its mobile applications in 2010, demonstrating the revenue-generating potential of a rounded social media strategy for hotels, the brand has said.