Uk Tourism Industry

VisitBritain's 'GREAT' campaign helped deliver a gold medal-winning performance for UK inbound tourism

‘The Olympic Bounce’: British tourism hits pre-recession levels

By Luke Nicholls

One year on from hosting the London 2012 Olympics, Britain’s tourism industry is booming. The latest figures from the ONS International Passenger Survey show we’ve had the best first-half of a year since 2008, with tourism spend at an all-time high.

The World Travel & Tourism Council (WTTC) has warned the Government increased marketing budgets won't help the tourism industry without wider policy changes

WTTC: Marketing campaigns not enough to grow UK tourism industry

By Peter Ruddick

The World Travel & Tourism Council (WTTC) has warned the Government increased budgets for marketing campaigns promoting the UK tourism industry will not have the desired effect without changes to policies on visas, aviation and taxation.


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