World Cup

Appeal to football fans and haters alike by using your space appropriately

FIFA World Cup 2010: Boost venue appeal by utilising space

By Becky Paskin

It may be all too tempting to turn your business into a World Cup party zone, but the true winners from the competition will be those who can successfully separate their original business concept from the football.

The 2010 World Cup will present a sales opportunity for the savvy operator

FIFA World Cup 2010: The World Cup opportunity

By Chris Druce

The FIFA World Cup 2010 kicks off on 11 June in South Africa with 32 teams battling for football’s greatest accolade. BigHospitality takes a look at the opportunties it presents.

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